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20
HempCon 2010 Los Angeles
It’s a dream come true! An event called, HEMP CON (on the celebrity tip) coming to the Los Angeles Convention Center. Since this national event will help boost L.A. tourism, legendary L.A. icon Zuma Dogg has agreed to be guest speaker at this three day February event!
Director
468 North Camden Drive, Suite #200
Beverly Hills, California USA 90210
Phone: 800-560-7891 Mobile: 310-717-0897
Email: Cheryl@NORML90210.org
Website: www.NORML90210.org
For Immediate Release:
NORML Names Activist Cheryl Shuman as Executive Director in Beverly Hills, California
Beverly Hills, CA.—January 5, 2010 — Cannabis has captured the attention of the world. At the same time the Obama administration announced it will no longer seek to prosecute patients and dispensaries of medicinal marijuana, the Los Angeles City Council vows to shut down all over the counter dispensaries.
The international media capitalized on the “Stiletto Stoners” phenomenon fascinated by women’s use of cannabis. Celebrities like Michael Phelps and Super Bowl MVP Santonio Holmes who were cited for marijuana possession are putting a new face on this controversial plant.
Riding that wave, the national office of NORML, the National Organization to Reform Marijuana Law announces it’s newest chapter in Beverly Hills, California with Cheryl Shuman named as the Executive Director. “As the Executive Director for Beverly Hills NORML90210.org, it’s my job to remove the negative stigma and stereotypes of a cannabis user. Real women and men behind the Marijuana Reform movement are taking a stand to make a change by boldly coming “out of the closet” to educate the public.”
Cheryl Shuman brings 25 years of experience working with media, celebrities, marketing and health care in Beverly Hills. Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car crashes.
“The therapeutic value of socialization and the building of family and community can not be underestimated. The right of patients to peaceably assemble – to socialize and build family and community, and network and organize – is paramount for their health and recovery. Our meetings for Beverly Hills NORML will provide the fellowship for patients and activists,” states Shuman.
Beverly Hills NORML90210 supports the National Organization for the Reform of Marijuana Laws in its mission to “move public opinion sufficiently to achieve the repeal of marijuana prohibition so that the responsible use of cannabis by adults is no longer subject to penalty.”
“We as a modern society can fiscally improve our budget by moving cannabis from the criminal sector into the lawful sector. This is not a left or right issue–it’s really common sense. Regulation and taxation of marijuana could produce billions of dollars in additional tax revenue as well as save on the enormous costs of law enforcement. Bottom line is the prohibition of marijuana has been a fiscal fiasco,” says Cheryl Shuman.
With regard to the ordinance, NORML says it would cost the city millions of dollars in lost sales taxes and thousands of jobs. There are an estimated 1,000 medical cannabis dispensaries in Los Angeles county. A judge recently ruled the ban on new medical marijuana dispensaries was invalid. Cheryl Shuman met with the top legal minds in the Medical Cannabis movement working with Jacek Lentz to form a Non-Profit Corporation to work with the medical marijuana patients and collectives throughout the area.
With all of the recent news about marijuana, NORML90210 hopes to continue with efforts towards legalization.
“The cannabis movement is not just the “Stiletto Stoners” or the medical marijuana patients or the stereotypical “Deadheads” from the 70s. It includes a broad cross section of Americans who should have the right to responsibly use marijuana without the fear of prosecution. As prohibition of alcohol finally ended, it is our goal to have the same outcome–end the prohibition of marijuana. We invite you to join us in building a better informed, kinder and more compassionate world,” states Shuman.
To learn more about NORML visit www.norml.org. To get more information about the Beverly Hills chapter of NORML, visit www.NORML90210.org. The chapter also has a group on Facebook at http://www.facebook.com/norml.beverlyhills.
About NORML:
Founded in 1970, NORML supports the right of adults to use marijuana responsibly, whether for medical or personal purposes. All penalties, both civil and criminal, should be eliminated for responsible use. Further, to eliminate the crime, corruption and violence associated with any “black market,” a legally regulated market should be established where consumers could buy marijuana in a safe and secure environment. NORML also supports the legalization of hemp (non-psychoactive marijuana) for industrial use.
About Cheryl Shuman:
Cheryl Shuman, C.E.O. has been interviewed for hundreds of television programs, newspapers and magazines, including but not limited to: Access Hollywood, Entertainment Tonight, Today Show NBC, HBO Entertainment News, Lifestyles of the Rich and Famous and more.
Through her personal relationships and connections with Hollywood elite, CherylShuman.com is the first and only company of their kind and at the forefront of entertainment marketing, celebrity endorsements, product placement integration, sponsorships, production and technology. [So of course they had to contact legendary, show-stopping, celebrity endorsementer... ZD!]
13
Marijuana and Glaucoma

WHAT IS GLAUCOMA????
The term glaucoma actually refers to a whole group of diseases, each of which gradually erodes the sight without warning. The disease often has no warning signs in the early stages and some experts suggest that half of the people affected by glaucoma don’t even know they have it.
This loss of vision is caused by damage to the optic nerve, which is responsible for carrying the images from the eye to the brain and, as yet, there is no cure. It is known that one of the risk factors for glaucoma is raised intra-ocular pressure (IOP), that is, raised pressure within the eyeball.
Marijuana and Glaucoma
Way back in the early 1970’s studies were undertaken that proved marijuana lowered IOP, both in patients with glaucoma and patients with normal IOP. Following on from this, the National Eye Institute (NEI) supported studies that demonstrated marijuana did indeed lower the IOP when administered intravenously, orally, or by smoking. When applied directly to the eye, however, the pressure lowering effect was not seen. It was also found that the lowered pressure was only transient and soon rose to pre-medication level.
The NEI position statement on glaucoma and marijuana sadly suggests that they are not in favor of pursuing marijuana as a treatment. They are particularly concerned because, they say, ‘the high dose of marijuana necessary to produce a clinically relevant effect on IOP in the short term requires constant inhalation, as much as every three hours.’
No drug is perfect and it is a fact that many elderly patients with glaucoma cannot tolerate the increased heart rate that cannabis frequently causes, despite the 25% reduction in IOP.
The World Health Organization position statement on marijuana and glaucoma is dramatically different from that of the NEI:
‘While THC has long been known to reduce the increased intraocular pressure of glaucoma, it has not been fully studied therapeutically….
Therapeutic uses of cannabinoids are being demonstrated by controlled studies in the treatment of glaucoma.’
Glaucoma affects more than 60 million people worldwide and, after cataracts, it is the leading cause of blindness. With its epidemiology, it stands to reason that there is ongoing research to find drugs that work ways other than the reduction of IOP. Scientists have also discovered CB1 receptors in the eye, which suggests that cannabis may work in ways other than reduction of IOP, an area worthy of future research.
There is also some suggestion of adding cannabis to pharmaceutical eye drops.
13
Dr. Lester Grinspoon

Dr. Lester Grinspoon may very well be the most influential marijuana activist of all time. If there were an award for achievement in changing the way people think about smoking marijuana Dr. Grinspoon would win hands down. During his more than 4 decades of honest intellectual contributions and recommendation for re-thinking the use of cannabis and the laws related to marijuana Dr. Grinspoon founded the Harvard Mental Health Letter, and was its editor for fifteen years, which among other qualifications, put him in a better position than any contemporary American physician to tell the truth about drugs.
Dr. Grinspoon is Associate Professor Emeritus of Psychiatry at Harvard Medical School and the author or co-author of over 160 journal articles, including his 1995 commentary in the Journal of the American Medical Association entitled “Marihuana as Medicine: A Plea for Reconsideration.” His first book, Marihuana Reconsidered, originally published in 1971 by Harvard University Press, was recently republished as a classic. His latest book, Marihuana, the Forbidden Medicine, co-authored with James B. Bakalar, was published by Yale University Press in 1993 (revised and expanded edition, 1997) and has now been translated into ten languages. Dr. Grinspoon was also a reviewer of the 1999 Institute of Medicine report, “Marijuana and Medicine: Assessing the Science Base.”
HOLLYWOOD — Is it a clever way around the law, or just a knock-off form of marijuana?
It’s called “spice,” and it’s legal in California — it can be purchased at many smoke shops. It’s made up of dozens of herbs, and has historically been used for aroma therapy, according to Shrini Partha, owner of Black Mist, a smoke shop in Hollywood. Users say spice the same high as marijuana, and it’s ignited a craze among those craving to smoke cannabis legally.
Partha said his smoke shop gets at least 10 to 15 customers looking for spice daily.
But spice is potentially more dangerous than pot.
Doctors say it may make you feel good, but it’s not exactly good for you, especially because it contains a synthetic psychoactive substance found in designer drugs.
“Designer drugs have caused in the past everything from Parkinson’s Disease, migraine headaches, muscle wasting diseases, heart attacks, strokes, blood clots in the legs, severe rashes and even respiratory failure,” according to Dr. Michael Hirt, a local physician.
And, while spice may be legal, it can still land you in trouble with law enforcement if you get behind the wheel.
“After ingesting it, if a person’s going to display the same objective symptoms of marijuana, they can be arrested for DUI,” said Sgt. Dawn-Amber McCallum of the Los Angeles Police Department.

Before a 2007 moratorium, the city of Los Angeles had issued 186 medical marijuana dispensary licenses. Since the moratorium, nearly 800 applications for hardship exemptions have been filed.
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